Project OverviewMeltwater is the word’s first global media monitoring company with 50 offices in 25 countries. Their media intelligence and social analytics software helps businesses monitor, understand, and influence the world around them. Meltwater tracked and analyzed the social media and online editorial mentions after the Kenyan election had been annulled by the Supreme Court on the 1st of September in 2017.
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My RoleIn the project, I held the position of Art Director, where my main responsibility was overseeing the artistic direction. I led a talented design team in crafting visually compelling elements while effectively managing communication between the team and the client, handling feedback, and ensuring we met demanding deadlines.
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The GoalThe goal was to create an infographic that strikes the perfect balance between engaging visuals and factual information.
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Target AudienceOur target audience encompassed a wide and diverse range of individuals across various social media platforms.
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Our Solution
A combination of Meltwater’s brand colours, illustrations, icons and different font sizes help break down the timeline of the election and transmit key stats about the social media mentions in a clear and engaging way. We also managed to meet our client’s tight deadline and produced the infographic in an easily adaptable format to support our client’s various social media campaigns.
Final design
I wanted to create a high-quality, amazing looking infographic. Our deadline was tight and set in stone, but you guys did a fantastic job that exceeded our expectation.