Project Overview

Psychai Talent Group (PTG) is a leading provider of customized talent assessment and people performance products, leveraging cutting-edge technology and the expertise of Senior Industrial Psychologists.
PTG caters to organizations seeking top-tier talent management solutions. PTG's services are tailored to both large corporate subscribers and blue-chip clients

My Role

​My role involved spearheading the creation of a captivating series of animated explainer videos, designing visually appealing infographics, overseeing the development of an engaging website, crafting impactful presentations and brochures, and establishing the brand identity for the Fitt.ai platform. ​

The Goal

​The main objective of the PTG website development project was to build a scalable talent management platform that delivers agile and customized solutions globally. The website aimed to showcase PTG's expertise, innovation, and unique product offerings while capturing the attention and trust of their target audience.

Target Audience

The PTG website caters to the following audience:

1. HR Professionals: Individuals responsible for talent acquisition, management, and development within organizations.
2. Talent Acquisition Specialists: Professionals focused on identifying and attracting top talent for their organizations.
3. Business Leaders: Executives and decision-makers who prioritize data-driven insights and are invested in optimizing their organization's talent management strategies.

Our Solution

 We took a comprehensive approach to develop the PTG website, encompassing various key elements:

• Brand Design and Visuals: We developed a visually appealing and futuristic design that aligned with PTG's unique product offering. Custom-designed visuals, animated graphics, and a modern aesthetic were incorporated to captivate and engage the target audience.
• Graphic Design and Animation: The website featured a series of animated explainer videos and infographic designs to communicate complex concepts in an engaging and easily digestible manner. These visuals enhanced the user experience and effectively conveyed PTG's value proposition.
• Wireframing and Prototyping: We created wireframes and prototypes to outline the website's structure, layout, and functionality. This ensured a seamless user experience and allowed for feedback and iterations before the development phase.
• Website Development and CMS Integration: We handled the end-to-end website development process, including front-end and back-end development. My team of developers integrated a user-friendly content management system (CMS) to enable PTG's team to easily update and manage the website content.

Results

The PTG website development project had a significant impact on the client's success:

1. Enhanced Brand Perception: The well-defined and executed brand strategy, along with the unique visuals and futuristic design elements, elevated PTG's brand perception. This played a crucial role in securing blue-chip clients and large corporate subscribers.
2. Increased Engagement: The engaging website design, animated graphics, and user-friendly interface contributed to increased user engagement. Visitors spent more time exploring the website and interacting with the content, leading to a deeper understanding of PTG's offerings.
3. Global Reach: The scalable and agile nature of the website enabled PTG to expand its reach and offer tailored talent management solutions globally. This facilitated the growth of their partnerships with leading institutions.

​As a part of our collaboration with the PTG brand, we undertook various initiatives that encompassed multiple dimensions. These included the creation of a compelling series of animated explainer videos, the design of visually appealing infographics, the development of an engaging website, the creation of impactful presentations and brochures, and the establishment of the brand identity for the Fitt.ai platform. Our meticulously planned and flawlessly executed brand strategy played a pivotal role in our client's remarkable achievements, leading to the acquisition of prestigious blue-chip clients and the attraction of a substantial subscriber base from large corporations seeking their services.